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Queer Eye For A Geek Guy.

I only just caught this gem from Seth Godin’s Liar’s Blog. I gotta get me some of these genius PR people that rework geeks!

Behold, J Allard of Microsoft Xbox fame, before and after.

J Allard

Probably very old news, but I couldn’t help myself.

This entry was posted on Tuesday, July 5th, 2005 at 10:56 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Queer Eye For A Geek Guy.”

  1. Mick Stanic Says:
    July 6th, 2005 at 7:07 pm

    It started doing the rounds just before the XBOX 360 launch…i’ve had the photo and back story sitting in a draft post for ages and kept debating with myself about putting it up.

    Apparently the whole story is that his “transformation’ started ages ago…lost a lot of wait, changed his diet..and a number of things (like dress sense). I think it was more the wife than the PR team though..but i’m sure they liked the idae as well. The “Geek on Stun” post, http://www.geekonstun.com/mt/archives/hd_allard_050605.html, has some good responses and the backstory if i remember correctly.

    Persoanlly…i think “J” rocks :)

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