This weeks buzz has been all about Xbox 2, again. It seems, like last year’s “I love bees” viral marketing campaign, that they’ve started a new one. The new Our Colony “reality game” is being linked to the new XBox 2 game console, evidence coming from many quarters, but the most compelling being J Allard wearing an ant t-shirt in a Gamer Profile photo he used in his GDC keynote. The ant happens to look exactly like the ant in the game. Also, why would the fliers appear close to game shops, or plastered around the Sony Metreon in San Francisco right around the time of the PSP launch. It could also be coincidental that the countdown on the site ends just a few days before E3.

The latest news for the game is the pictures, that many are suggesting is from the new console’s controller. Nice and iPod white.

Anyway. I’m a sucker for great marketing. Especially a viral meme like this. So I’ve jumped right in and setup a team. To join Team “TheGadgetShow”, visit the Our Colony site, use “play” as the keyword to enter the site, and join up by using the password 46490200. Then make sure you invite all your mates. The more people we have in the team, the higher we get ranked! :)

This entry was posted on Sunday, April 10th, 2005 at 4:15 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.